Nike is deepening its commitment to Hong Kong football by announcing the extension of their partnership with The Football Association of Hong Kong, China (HKFA), continuing to shape the future of the Representative Teams.

Reliving Glory, Growing Together

Nike's partnership with the HKFA has witnessed many exhilarating moments in Hong Kong football history over the past 14 years. Today, Nike and HKFA announced the renewal of their close partnership, and this further demonstrates they are taking action by investing in Hong Kong football at every step.

HKRT captain Yapp Hung Fai, who has achieved history- making 100th team representative cap, shared, "leading this team and witnessing our breakthroughs throughout the years is an immense honor. With significant support from Nike, this allows us to perform our best on the field."

Hong Kong Footballer of the Year, Philip Chan Siu-kwan, shone brightly in 2024. He looks forward to creating more exciting moments with the team following Nike's partnership renewal with The Football Association of Hong Kong, China, inspiring the next generation of young players: "I hope my football journey can inspire others and ignite their passion and dreams for football."

Striving for New Heights

Looking ahead, Nike is dedicated to supporting football activities at all levels, including the development of Women’s Representative Teams. Supporting elite football is critical to Nike’s efforts as they also look to inspire and open opportunities to current and future generations of women’s football.

Nike Greater China Vice President of Sports Marketing, Hu Bing, stated, "We are honored to continue partnering with the HKFA and witnessing the growth and breakthroughs in Hong Kong football. Through innovative gear and full support, HKRT will create more legendary moments in the future. We look forward to crafting more captivating football stories with HKRT."

So Hoi Lam, HKWRT member, expressed, "Nike's support plays a pivotal role in driving the sport forward. This renewal means more opportunities for learning and improvement, and I look forward to creating our moments together."

Mr. Eric Fok, JP, Chairman of the Hong Kong Football Association China, said: “We proudly announce the renewal of our partnership with Nike for the next decade. We deeply appreciate Nike's trust and dedication. Together, we aim to propel Hong Kong football to new heights. Let us look forward to a decade of success and progress.”

We valued the support of our fans, and we are pleased to confirm a new retail strategy with Nike to echo the needs of our growing fan bases. The home jerseys will be a staple in 3 of their physical stores starting in the second half of the year. We will also start to sell away jerseys and anthem jackets to give fans more choices and fresh experiences.

HKFA will continue to improve and implement a diverse omni-channel shopping experiences in the future to let fans purchase different products anytime and anywhere.

About Nike’s Partnership with The Football Association of Hong Kong, China

Since 2011, Nike has been dedicated to providing professional match and training gear for the Representative Teams, supporting the local football scene's growth through youth training programs and community activities. This long-term commitment enables the HKFA to effectively support the growth of football in Hong Kong, creating moments that fans and players will cherish.